The Need to Capitalise on Everything — Psychosomatically Speaking

Author: Bianca Moeschinger

May 2025

In my last blog, I reflected on the transformation that came from my fall from grace and the sixteen-year journey that followed. Today, I want to deepen one thread from that story: the capitalisation of self—and what that really means psychosomatically.

During those years, I learned to capitalise on everything I had—my ideas, my voice, my hands, my beauty, my intelligence. I used every part of myself to survive. Not out of ambition, but necessity. I became both the source and the offering.

And here’s the paradox: what I gave to survive was also what made me feel exposed and, at times, stripped bare.

I wasn't just exchanging services or trading skills. I was offering my essence. Pouring the deepest parts of myself into healing, writing, teaching, parenting. My energy became currency. And the more I gave, the more I metabolised my own experience—digesting, transforming, releasing. This wasn’t depletion. It was alchemy.

But I started to notice a trend, not just in myself, but in the world around me.

On social media and digital platforms, capitalising on the self has become the new gold rush. Personal stories are now brands. Lived experiences are packaged into programs. Identity has become marketable—and it often looks beautiful, inspiring, even effortless.

And while some of this is empowering, some of it can also be deeply confusing. It asks a new question of all of us: What is the difference between living your truth and selling it?

This isn’t a judgment. It’s a genuine inquiry. Because here’s the thing:

There is merit in both the academically trained professional and the intuitive, life-experienced healer. The world needs both. One is grounded in research and practice; the other in lived wisdom and direct transmission. One learns from textbooks, the other from the soul. Both are valid. Both have value. But what happens when the lines between them blur?

As a psychosomatic therapist, I hold a particular lens. I am trained to listen—deeply—not just to the mind, but to the breath, the tissue, the chemistry. In our field, we talk about what has been ingested but not integrated. About the emotional and energetic weight we carry when we don’t process our experience.

Capitalisation, when not conscious, can become its own kind of congestion. It becomes a survival mechanism, not a sacred exchange. If we keep putting ourselves out there without processing, without digesting, the body starts to suffer. We become reactive, depleted, anxious. We start giving from emptiness.

The body knows. It always does.

Living psychosomatically means recognising that we are constantly metabolising. Not just food, but experience. Not just emotions, but expression. If we give from a place that hasn’t been integrated, it costs us something.

And yet, if we pause long enough to listen—to truly feel, digest, and metabolise—then what we share becomes nourishment. Not only for others, but for ourselves.

So what’s the invitation?

To move slowly. To track the body. To honour your inner rhythm. To discern what’s ready to be shared—and what still needs time to land.

To understand that capitalising on the self is not inherently wrong. But to do it wisely, psychosomatically, with reverence for the body’s signals.

Let’s not abandon professionalism in the pursuit of authenticity. Let’s not abandon authenticity in the name of expertise. Let’s hold both. Let’s walk the middle path.

Because true professionalism is not about distance or detachment. It’s about responsibility. And true healing doesn’t come from performance—it comes from presence.

So if you find yourself selling your story, your voice, your gifts—pause. Ask yourself: Have I digested this? Does this come from overflow or emptiness?

This is the new discernment. This is the quiet responsibility of embodiment. This is psychosomatic integrity in action.

To listen to this blog on my podcast - https://underthesilencebybiancamoeschinger.buzzsprout.com

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